The company has to have a great product. Pillar 2 kind of speaks to this, as well.
A lot of people choose their company completely based on the product. We wouldn't of course. We know there are other things to look for, but the product still has to be great.
A lot of people say, "well, I wouldn't sell a product that I don't like". Well... I don't know about you other guys out there, but I don't take women multivitamins, but a lot of women do. I don't need anything to keep my blood sugar up/down, but diabetics do.
Listen, go down the street. Go ahead. I'll wait. See all those people lined up? Find out what they're lined up for, and sell THAT. Who cares what you like? You've gotta sell what other people like.
Make sure the product has a competitive price, as well. No one wants to buy an $8 bar of soap.
Shane Enochs
ShaneEnochs@gmail.com
Mentoring For Free
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