Sunday, September 14, 2008

Color To Success (Yellow)

Learning about the four different personality types (Yellow, Blue, Green, and Red) is absolutely essential to Network Marketing. If you don't have this kind of knowledge, you're going to fail miserably. It's as simple as that.

Oh, and I'm going to teach you about them for free. I'm just that darn nice.

In this post, we'll be talking about the Yellows. Yellows make up thirty-five percent of the population. They are the nurses, schoolteachers, UN volunteer workers, etc etc etc. They are the nurturers. They are the givers, and they give from the heart. They are the people who take in the stray kittens and dogs. They don't have time for themselves, because they are giving to everybody else.

Yellows have built some of the largest organizations in network marketing... when they have the belief they can do it.

To sponsor a yellow, you have to become a yellow, or at the very least you have to learn how to be a chameleon. Yellows don't want to be sold, and they don't like pushy, aggressive salespeople (don't we all?).

When you talk to a yellow, become a yellow. Slow the pace. Contain your excitement. Lower the volume. Yellows see excitement as hype, and you are trying to sell them. Don't tell a yellow about making $10,000 a month, because they'll turn right off.

Instead, visit with them. Skip the business. Talk about their family, their kids, their vacation.

Best Kind Of Compensation Plan For A Yellow
Yellows CANNOT work in a stair step breakaway-type compensation plans. They have to be in a plan where you can put people under people under people. They're best in any kind of "infinity" plan that pays them to work deep.

They'll never be happy in a unilevel or a stair step breakaway plan where you put five people on your front line, until you hit a certain volume amount, then you put another five people on your front line, etc. Success in this plan requires all your time spent on massive first level recruiting. This does NOT work for yellows.

MLM industry stats show the average network marketer only ever sponsor 2.7 people. If your yellow sponsors 3 people... and if they have to go 5 wide, then they haven't done anything. But at a 2 wide, then they can put 1 of their 3 underneath somebody.

And other average people can sponsor 3.

Now you've got some spillover. And then here and there you get a serious business-builder who sponsors 8 or 10 people a month, and you get more spillover. When more people work together, you get more synergy. So THAT compensation plan works great with the yellows.

Credit goes to Michael Dlouhy. Most of this came out of his book Success In 10 Steps.

To your success,

Shane Enochs
ShaneEnochs@gmail.com
Mentoring For Free

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